Annoyingly, ad agency account reps and brand marketers are trying to explain environmental communications to their clients – something that sign professionals, frankly, do so much better. When it comes to the three pillars of visual communications – Legibility, Conspicuity, and Readability – sign design professionals have this down to a, well, science.
Retail Marketing is the bridge, or application, between the brand marketer’s multi-million dollar advertising campaigns and the actual purchase of a product. It is the last chance a brand marketer has to get their message across to the consumer before a purchase decision is made. This is what we call “the last three feet of marketing.”
Retail Marketing is more effective than any other advertising, when you look at “spend” vs. ROI. What does Retail Marketing include? Here is our list:
Next post: Why you should call a sign professional to help execute Retail Marketing.
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What is Retail Marketing? Part 2 | LobbyPOP ® November 13, 2011
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