Amazing
$13 Billion by 2010
405In today’s world of digital marketing techniques, there has been a marked increase in creative advertising to communicate core messages across a broad audience. From conference rooms to retail, digital advertising is a way of educating and engaging consumers through unique content applications on a variety of products, services and messages.Over the next three years
Waiting Room Opportunities
385We estimate that 8,000,000 businesses are prime candidates today for lobby signage. The application of dynamic sign technology will improve customer satisfaction, lift sales, and build credibility. Here is a partial list of markets that can be well-served with signs of this type: Dental Office Local hospitals Health Spas Pediatricians CPA/Financial Planners Lube & Tire
A CPA and a Digital Sign
366This is a story about why a digital sign expert is an invaluable partner to busy professionals. It is also a story of a very hardworking CPA, who spent 30 years building his practice. He employed 14 staff, and leased a nice, large set of offices in a beautiful skyscraper. He did work weekends, nearly all
Tell Your Story – Part 5
385This is a series all about marketing through good digital signage design. The first in this series related the importance of “story” or narrative. The second offered a perfect advertising message that wins sales. The third post covered the “song and dance” To Do list for your content. And the last two posts cover what
Tell Your Story – Part 4
377Be sure to read Part 1, Part 2, and Part 3 for the rest of this series on best marketing tips for digital signage content. Here in Part 4, we present the second to last post on this subject, with “Things to Avoid” when crafting your digital signage content. This list reflects the extracted result of
Tell Your Story – Part 3
333A Little Song and Dance… If you have not been reading the recent posts, this three-part series provide inspiration wrapped around proven marketing concepts. Part 1 featured the importance of your own “story.” Part 2 gave the most successful ad campaign of all time built around “story. The “story” is the heart of content that
Tell Your Story – Part 2
370Advertising Age magazine states that the single most effective marketing campaign ever created, in terms of selling the most goods and services, first appeared in 1948. It still runs periodically today. It’s been copied and “knocked off” by countless marketers over the decades and been used to sell hard goods as well as intangibles, high-ticket
Tell Your Story – Part 1
337People like stories. They like to read stories and they like to hear stories. Stories enable us to visualize things that are incredibly difficult to grasp otherwise. Good marketing stories paint a picture. They make us want to learn more. Thus, if we want to get people intrigued about our services, if we want them
Waiting Rooms – Where Opportunity Knocks!
390Pediatricians, veterinarians, ER staff– Your primary goal should be to minimize the time patients spend in your waiting room. But it is also essential to create a waiting area that reflects your dedication to patient care and customer service. Each detail affects patients’ impression of your practice. Here, experts weigh in on what makes a
