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Digital Content

You Ought To Be In Pictures! The Process of Making A Company Video – Part 3

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Let’s take another step in our continuing series, looking at the process of making a high-quality company video that can be used to educate and entertain your audience through social media. In the previous segments, we’ve talked about the importance of effective social media video marketing for your business, as well as the need for

You Ought to Be In Pictures! The Process of Making a Company Video – Part 2

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Know Your Limitations!! In this series, we’re looking at the process of making a high-quality company video that can be used to educate and entertain your audience through social media. For Part 2, we’re going to briefly discuss personal limitations as they pertain to the production time requirements. To poorly paraphrase the great Clint Eastwood,

Becoming a Digital Media House

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One of the questions that seems to come up more often lately – not surprisingly – is, What does it take to become a content provider for dynamic signage? Well, first and foremost, in our opinion, you need to upgrade your mindset. We recommend you think of yourself not as simply a content provider, but

Those Special Codec Moments…

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The following is not gibberish: A portmanteau is a blend of two or more morphemes. The word codec is a portmanteau of “compressor- decompressor” or, more commonly, “coder-decoder”. Wikipedia explains: A codec encodes a data stream or signal for transmission, storage or encryption, or decodes it for playback or editing. If you have been involved in dynamic sign content, you know

Part 2: May Your Resolution Be Right

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More fun with technology! If you are up to date, you have followed these posts for a while. Our Part 1 of this two-part series on resolution is very important if you plan to use the information provided here, so give it a good read. Okay, ready? HD Resolution (or Frame Size): There are 2

Part 1: May Your Resolution Be Right

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Here’s Part One of Two about the technology that transforms a blank flat panel screen into a communications dynamo! Just what you’ve been waiting for! (Hmmm?). It’s time for a wee bit of technical jargon, and it’s not going to hurt a bit. When it comes to digital signage (the moving kind), the one most confusing

Our Predictions All Came True…

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Back in 2007, one of our blog posts predicted that the “traditional” sign industry trade associations would be looking at dynamic digital signage as the new frontier. That, we can now boast, is a prediction fulfilled. See our July post of 2007 for the exact prediction for the International Sign Association’s involvement to come. That

Imagery is Worth a Thousand Milliseconds

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From Wikipedia: A millisecond (from milli- and second; abbreviation: ms) is a thousandth (1/1,000) of a second.[1] When we look at dynamic digital signage, it is vitally important that we know the standards when it comes to frames per second in the world of A/V. To create the illusion of motion, video (just as with

Part 4: CLEVR Readability for Dynamic Digital Signs

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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed