Sales & Marketing
Media Creatives
516By now you must be rolling your eyes as much as we do, whenever you hear things like “digital delivery ecosystem” “multi-screen, multi-zone” “no technical know-how required” “digital signage platform” “up-rez” “integrated hardware and software” “IP-based remote updates” and “place based media buys.” Spend as much time deeply immersed in the electronic signage arena as we have,
For Digital e-Sign Professionals
430You may be a Digital p-Sign Professional – offering every wide-format digital print product your clients need. You could also be a Digital e-Sign Professional – giving customers electronic digital signage as well. While “e” and “p” are only 11 characters apart, there is a world of difference between print and electronic mediums. Thus far,
The Fourth Screen
405The number of public displays is forecast to grow by 44% in 2009 reports Chris Connery,Vice President of PC and Large Format Commercial Displays at DisplaySearch. But this increase to the 900,000 displays of 27” and larger already installed is the tip of the iceberg, since smaller displays are typically used for elevators, shelves, service
Waiting Room Opportunities
385We estimate that 8,000,000 businesses are prime candidates today for lobby signage. The application of dynamic sign technology will improve customer satisfaction, lift sales, and build credibility. Here is a partial list of markets that can be well-served with signs of this type: Dental Office Local hospitals Health Spas Pediatricians CPA/Financial Planners Lube & Tire
A CPA and a Digital Sign
366This is a story about why a digital sign expert is an invaluable partner to busy professionals. It is also a story of a very hardworking CPA, who spent 30 years building his practice. He employed 14 staff, and leased a nice, large set of offices in a beautiful skyscraper. He did work weekends, nearly all
Tell Your Story – Part 5
384This is a series all about marketing through good digital signage design. The first in this series related the importance of “story” or narrative. The second offered a perfect advertising message that wins sales. The third post covered the “song and dance” To Do list for your content. And the last two posts cover what
Tell Your Story – Part 4
377Be sure to read Part 1, Part 2, and Part 3 for the rest of this series on best marketing tips for digital signage content. Here in Part 4, we present the second to last post on this subject, with “Things to Avoid” when crafting your digital signage content. This list reflects the extracted result of
Tell Your Story – Part 3
333A Little Song and Dance… If you have not been reading the recent posts, this three-part series provide inspiration wrapped around proven marketing concepts. Part 1 featured the importance of your own “story.” Part 2 gave the most successful ad campaign of all time built around “story. The “story” is the heart of content that
Tell Your Story – Part 2
370Advertising Age magazine states that the single most effective marketing campaign ever created, in terms of selling the most goods and services, first appeared in 1948. It still runs periodically today. It’s been copied and “knocked off” by countless marketers over the decades and been used to sell hard goods as well as intangibles, high-ticket
