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Store Planning

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We’ve Come a Long Way, Baby, From Sneaker Net!

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It seems like just yesterday we were discovering the world of dynamic signage, and loading up our content by manual transmission, ie, flash drives and DVDs, aka, using the “sneakernet.” With a DVD or VHS network you have what is called a “SneakerNet” – can be prone to human errors. Just look back to 2009,

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The Display Wars are Over… Sort Of

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Remember back in early 2010 when we compared Plasma screens and LCD display technology? Well, that post covered a lot of ground, and the decision-tree is still a valid and great tool. But now we have a third horse in the race, and it looks like a triple-crown winner… if price is no object. LED-lit

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Sounds Like…

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When it comes to digital signage and the dimension of audio in the environment, you are bound to see that sound has the ear of many, and important boundaries for others. It would be nice if we could provide a hard and fast rule when it comes to audio enhancements of your dynamic messaging. But

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Kiosk, You Ask?

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We thank the Kiosk company for assisting with information on the subject of kiosks – a great product for many applications. KIOSK has many years of experience in working with customers to deploy small to medium to very large kiosk projects. They have found six factors to consider when choosing and deploying kiosks for your

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How About Color, Contrast and Brightness?

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If you’ve been following our posts, you will know that CLEVR is a great acronym to remember when designing digital signage. CLEVR stands for Conspicuity, Legibility, Visibility and Readability – sound principles for those who design content for electronic digital signage. As we learned, these factors are weighted differently according to the application, whether it is

Part 4: CLEVR Readability for Dynamic Digital Signs

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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed

Part 3: CLEVR Visibility for Digital Content Design

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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed

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Part 1: CLEVR is a Clever Acronym for Digital Design

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We mentioned in our previous post that sign industry professionals use the science of signs when creating a communications vehicle for their clients. These same principles should be applied to your dynamic digital content as well. The four considerations are known as Conspicuity, Legibility, Visibility and Readability. We like an acronym to help recall these four

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All In One, vs. Delivery Systems – Where They Fit

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We classify digital content delivery systems into four types: All In One Systems: a media player is connected to a screen, and content is updated via USB or flash drive or other method. The software is local, in other words, not web-based, and the playlist formatting and management software is loaded onto the media player.

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