Technical
You Ought to Be In Pictures! The Process of Making a Company Video – Part 2
420Know Your Limitations!! In this series, we’re looking at the process of making a high-quality company video that can be used to educate and entertain your audience through social media. For Part 2, we’re going to briefly discuss personal limitations as they pertain to the production time requirements. To poorly paraphrase the great Clint Eastwood,
You Ought to Be In Pictures! The Process of Making a Company Video – Part 1
444Why Make A Company Video? With social media becoming more and more important for small businesses, company videos streaming from the web are often a very effective way to communicate with your existing and/or potential clients. The quality of online streaming video today can be absolutely stunning, light years beyond the low-resolution grainy short clips
Making the Move to Dynamic Signage
529Are you still wondering if dynamic signage is the arena for you? Here we’ve been writing about how and why the digital print / traditional sign company is the best built enterprise for the job. In case you have missed the posts, start with the October, 2006 post and read each chapter as though it’s
Those Special Codec Moments…
501The following is not gibberish: A portmanteau is a blend of two or more morphemes. The word codec is a portmanteau of “compressor- decompressor” or, more commonly, “coder-decoder”. Wikipedia explains: A codec encodes a data stream or signal for transmission, storage or encryption, or decodes it for playback or editing. If you have been involved in dynamic sign content, you know
We’ve Come a Long Way, Baby, From Sneaker Net!
562It seems like just yesterday we were discovering the world of dynamic signage, and loading up our content by manual transmission, ie, flash drives and DVDs, aka, using the “sneakernet.” With a DVD or VHS network you have what is called a “SneakerNet” – can be prone to human errors. Just look back to 2009,
The Display Wars are Over… Sort Of
516Remember back in early 2010 when we compared Plasma screens and LCD display technology? Well, that post covered a lot of ground, and the decision-tree is still a valid and great tool. But now we have a third horse in the race, and it looks like a triple-crown winner… if price is no object. LED-lit
Part 2: May Your Resolution Be Right
495More fun with technology! If you are up to date, you have followed these posts for a while. Our Part 1 of this two-part series on resolution is very important if you plan to use the information provided here, so give it a good read. Okay, ready? HD Resolution (or Frame Size): There are 2
Part 1: May Your Resolution Be Right
454Here’s Part One of Two about the technology that transforms a blank flat panel screen into a communications dynamo! Just what you’ve been waiting for! (Hmmm?). It’s time for a wee bit of technical jargon, and it’s not going to hurt a bit. When it comes to digital signage (the moving kind), the one most confusing
March of the Statistics
455Many of our past posts have discussed marketing, retail environments, sign design, content and audio considerations. But why is this dynamic sign technology getting so much attention? Why should you invest in this new learning curve as a digital print or sign professional? From software selection, to network design and configuration, to the right displays
