Full Support 1-888-LOBBYPOP (1-888-562-2976)

Content Design is… Sign Design

Content Design is… Sign Design

When Booz Allen Hamilton asked marketers which organizations would become more important to them by 2010, media companies, media planners and communications planners topped the list, with 52% believing they would be more integral. Ad agencies of record? Only 27% thought they would be more integral. At the same time, 53% of media sellers say they expect to do more business directly with marketers.

We hold firmly to the belief that the strongest visual communications companies in North America are perfectly positioned to bridge the gap between creative, engaging content, and millions of small and medium businesses. Already deeply immersed in visual communications, the digital sign company professional must make absolutely certain they bring to the table their deep expertise, and not undervalue it. Electronic digital signage has much the same mission of digital print signage: To convey a message in a readable, conspicuous and legible manner in order to elicit a positive action on the part of the viewer.

Digital SignageWhat many creatives and ad agency executives forget is that electronic digital signage is SIGNAGE, not television. It is a hybrid product, including elements of the best commercial spots we see today, but clearly featuring the fundamental message for which it is established.

Just what elements of science are found in sign design that are not found on the list of considerations for ad agencies and media houses? There are three, and every sign professional knows them:

  1. Legibility
  2. Conspicuity
  3. Readability

In our next post, we’ll talk about the scientific principles and human factors research that give us these “rules” for sign design!

7 Comments
  • Part 1: CLEVR is a Clever Acronym for Digital Design | LobbyPOP ® December 3, 2011

    […] Post navigation ← Previous […]

    Replies
  • Part 2: CLEVR Legibility for Digital Design | LobbyPOP ® December 3, 2011

    […] the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for […]

    Replies
  • Part 3: CLEVR Visibility for Digital Content Design | LobbyPOP ® December 3, 2011

    […] the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for […]

    Replies
  • Part 4: CLEVR Readability for Dynamic Digital Signs | LobbyPOP ® December 3, 2011

    […] the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for […]

    Replies
  • Part 1: CLEVR is a Clever Acronym for Digital Design | school of sign arts May 14, 2012

    […] mentioned in our previous post that sign industry professionals use the science of signs when creating a communications vehicle […]

    Replies
  • Part 2: CLEVR Legibility for Digital Design | school of sign arts May 14, 2012

    […] the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for […]

    Replies
  • Part 4: CLEVR Readability for Dynamic Digital Signs | school of sign arts June 17, 2013

    […] the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for […]

    Replies

Comments are closed.