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New FDA Ruling: Menus and Vending Machine Calorie Count Requirements

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If you work in the field of Dynamic Signage, new FDA ruling will have a positive impact. The U.S. Food and Drug Administration finalized two rules a few days before Thanksgiving (appropriately) requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines with 20

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Surviving an Installation – Digital Signage Troubleshooting

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This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn, CTS, DSCE, and  Jonathan Brawn, CTS, DSCE, and Founders of the Dynamic Signage Certified Expert course and DSEG.org. My purpose, when I approached Alan and Jonathan for this series, was to draw attention to the ways that dynamic

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Recognizing and Embracing Opportunities in Dynamic Digital Signage, Part 2

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This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn, CTS, DSCE, and Founder with Jonathan Brawn of the Dynamic Signage Certified Expert course and DSEG.org. My purpose, when I approached Alan for this series, was to draw attention to the ways that dynamic displays can be incorporated into

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Recognizing and Embracing Opportunities in Dynamic Digital Signage, Part 1

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This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn and  Jonathan Brawn, founders of the Digital Signage Experts Group and creators of the Digital Signage Certified Experts program. My purpose, when I approached Alan for this series, was to draw attention to the ways that dynamic displays can be incorporated

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Interior and Exterior Menu Board Considerations & Myths

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As you develop a comprehensively branded, effective and environment-worthy set of digital display menu boards, you will have a few factors to accommodate which are specific to restaurants and quick serve restaurants.

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You Ought To Be In Pictures! The Process of Making A Company Video – Part 3

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Let’s take another step in our continuing series, looking at the process of making a high-quality company video that can be used to educate and entertain your audience through social media.  In the previous segments, we’ve talked about the importance of effective social media video marketing for your business, as well as the need for

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You Ought to Be In Pictures! The Process of Making a Company Video – Part 2

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Know Your Limitations!! In this series, we’re looking at the process of making a high-quality company video that can be used to educate and entertain your audience through social media.  For Part 2, we’re going to briefly discuss personal limitations as they pertain to the production time requirements.  To poorly paraphrase the great Clint Eastwood,

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You Ought to Be In Pictures! The Process of Making a Company Video – Part 1

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Why Make A Company Video? With social media becoming more and more important for small businesses, company videos streaming from the web are often a very effective way to communicate with your existing and/or potential clients.  The quality of online streaming video today can be absolutely stunning, light years beyond the low-resolution grainy short clips

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Making the Move to Dynamic Signage

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Are you still wondering if dynamic signage is the arena for you? Here we’ve been writing about how and why the digital print / traditional sign company is the best built enterprise for the job. In case you have missed the posts, start with the October, 2006 post and read each chapter as though it’s