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Tell Your Story – Part 2
377Advertising Age magazine states that the single most effective marketing campaign ever created, in terms of selling the most goods and services, first appeared in 1948. It still runs periodically today. It’s been copied and “knocked off” by countless marketers over the decades and been used to sell hard goods as well as intangibles, high-ticket
Tell Your Story – Part 1
347People like stories. They like to read stories and they like to hear stories. Stories enable us to visualize things that are incredibly difficult to grasp otherwise. Good marketing stories paint a picture. They make us want to learn more. Thus, if we want to get people intrigued about our services, if we want them
Waiting Rooms – Where Opportunity Knocks!
398Pediatricians, veterinarians, ER staff– Your primary goal should be to minimize the time patients spend in your waiting room. But it is also essential to create a waiting area that reflects your dedication to patient care and customer service. Each detail affects patients’ impression of your practice. Here, experts weigh in on what makes a
Wallpaper On Demand
406Sign-Age of Tampa Bay, Member of the Sign Biz Network and a LobbyPOP Pro If you really want to make a statement through your visual communications mediums, then you will not only place those gorgeous HD screens throughout your premises, but you will also make sure they are properly framed and enhanced by what is
Digital TV & the LobbyPOP Concept
422As we provide information in this blog to fulfill our goal to create “Better Retail Through Education and Technology,” we must share what we can about the LobbyPOP premise and platform. Over the coming four years, we anticipate great growth in the arena of “video signage” and predict that the “traditional” sign industry will also
Sign Companies as Branding Machines
357Branding machines, such as ad agencies, media companies, marketing firms, sign companies, and brand managers, must be great at keeping up with the trends, spotting trends, utilizing the latest technologies and knowledge, to help build those consumer brands…. So we,visual communicators, must brand ourselves as “In the Know” for the coming decade… as part of the “Brand Building
What is Retail Marketing? Part 2
402Retail Marketing is, at its most fundamental, the push of sensory stimuli in the retail environment to engage a decision to buy. The sensory stimuli are events that reach through noise and clutter to engage the consumer. Knowing this, is it any surprise that sign design professionals have become far more expert in this craft than even
What is Retail Marketing? Part 1
387Annoyingly, ad agency account reps and brand marketers are trying to explain environmental communications to their clients – something that sign professionals, frankly, do so much better. When it comes to the three pillars of visual communications – Legibility, Conspicuity, and Readability – sign design professionals have this down to a, well, science. Retail Marketing
Store Visual Planning, Part 5
377This is the fifth and final post in the Store Visual Planning series, designed to give you the tools to improve your retail sales environment. If you find that time or other constraints limit your ability to implement, simply call a LobbyPOP Pro for a great consult! If you have not read the prior four
