And now we move past the Entrance, or “decompression zone” to the next, and very critical space in your retail environment: The “Strike Zone.”
What is this Strike Zone?
Once your customer passes through the “decompression zone” they look at the price of the first item, generally to their right, that is easily accessible. This initial item should have a price point that is not overwhelming to your customers, as this area, called the “strike zone,” offers your customer their first impression of your store’s prices.
Extensive video studies by psychologists and professional retail designers has found that in Western cultures, customers usually turn right immediately upon entering a store into the “strike zone” and continue on their journey through your store. Here are the key tips:
We believe everyone should own the knowledge, so stay tuned as we bring you more about store planning to make you an expert. Next up: The Right Wall
Comments are closed.
Store Visual Planning, Part 3 | lobbypop November 12, 2011
[…] Post navigation ← Previous […]
RepliesStore Visual Planning, Part 4 | lobbypop November 13, 2011
[…] the first posts if you have not already been following this topic. Click the links here for Part 1, Part 2 and Part 3. Now you are ready for Part 4, the Cash Wrap […]
RepliesStore Visual Planning, Part 5 | lobbypop November 13, 2011
[…] If you have not read the prior four posts on the subject, visit the links right here for Part 1, Part 2, Part 3 and Part […]
Replies