design – LobbyPOP Digital Sign Systems

Imagery is Worth a Thousand Milliseconds

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From Wikipedia: A millisecond (from milli- and second; abbreviation: ms) is a thousandth (1/1,000) of a second.[1] When we look at dynamic digital signage, it is vitally important that we know the standards when it comes to frames per second in the world of A/V. To create the illusion of motion, video (just as with

Content Design is… Sign Design

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When Booz Allen Hamilton asked marketers which organizations would become more important to them by 2010, media companies, media planners and communications planners topped the list, with 52% believing they would be more integral. Ad agencies of record? Only 27% thought they would be more integral. At the same time, 53% of media sellers say

Tell Your Story – Part 4

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Be sure to read Part 1, Part 2, and Part 3 for the rest of this series on best marketing tips for digital signage content. Here in Part 4, we present the second to last post on this subject, with “Things to Avoid” when crafting your digital signage content. This list reflects the extracted result of

Store Visual Planning, Part 3

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You are reading Part 3 of the Store Visual Planning series, designed to make you more expert in retailing. We believe everyone should have the knowledge to be their own consultant. If time or other limitation keeps you from this critical task of merchandising and branding, call a LobbyPOP Pro. In the meantime, click the

Store Visual Planning, Part 2

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And now we move past the Entrance, or “decompression zone” to the next, and very critical space in your retail environment: The “Strike Zone.” What is this Strike Zone? Once your customer passes through the “decompression zone” they look at the price of the first item, generally to their right, that is easily accessible. This initial

Introducing Store Visual Planning, Part 1

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Welcome to the blog site for LobbyPOP.com. Today we will introduce the basics, starting at the front door, so to speak: Entrance Zones – what are they? You first need to understand the current traffic flow of your store and develop a plan that will encourage customers to shop your entire store with their attention