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Tag Archives: digital content

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Part 2: May Your Resolution Be Right

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More fun with technology! If you are up to date, you have followed these posts for a while. Our Part 1 of this two-part series on resolution is very important if you plan to use the information provided here, so give it a good read. Okay, ready? HD Resolution (or Frame Size): There are 2

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Part 1: May Your Resolution Be Right

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Here’s Part One of Two about the technology that transforms a blank flat panel screen into a communications dynamo! Just what you’ve been waiting for! (Hmmm?). It’s time for a wee bit of technical jargon, and it’s not going to hurt a bit. When it comes to digital signage (the moving kind), the one most confusing

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Our Predictions All Came True…

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Back in 2007, one of our blog posts predicted that the “traditional” sign industry trade associations would be looking at dynamic digital signage as the new frontier. That, we can now boast, is a prediction fulfilled. See our July post of 2007 for the exact prediction for the International Sign Association’s involvement to come. That

Part 4: CLEVR Readability for Dynamic Digital Signs

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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed

Part 2: CLEVR Legibility for Digital Design

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If you are following this series, you know we are talking about the science behind good sign design, and how this applies to digital sign content as well. In our first post, we reviewed content considerations as  a whole. This brought us to Part 1, CLEVR acronym for Conspicuity, Legibility, Visibility and Readability. We reviewed

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Waiting Room Opportunities

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We estimate that 8,000,000 businesses are prime candidates today for lobby signage. The application of dynamic sign technology will improve customer satisfaction, lift sales, and build credibility. Here is a partial list of markets that can be well-served with signs of this type: Dental Office Local hospitals Health Spas Pediatricians CPA/Financial Planners Lube & Tire

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Tell Your Story – Part 5

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This is a series all about marketing through good digital signage design. The first in this series related the importance of “story” or narrative. The second offered a perfect advertising message that wins sales. The third post covered the “song and dance” To Do list for your content. And the last two posts cover what

Tell Your Story – Part 4

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Be sure to read Part 1, Part 2, and Part 3 for the rest of this series on best marketing tips for digital signage content. Here in Part 4, we present the second to last post on this subject, with “Things to Avoid” when crafting your digital signage content. This list reflects the extracted result of

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Tell Your Story – Part 3

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A Little Song and Dance… If you have not been reading the recent posts, this three-part series provide inspiration wrapped around proven marketing concepts. Part 1 featured the importance of your own “story.” Part 2 gave the most successful ad campaign of all time built around “story. The “story” is the heart of content that

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