This is a new, regular feature of the LobbyPOP Blog, with the help of Alan C. Brawn, CTS, DSCE, and Founder with Jonathan Brawn of the Dynamic Signage Certified Expert course and DSEG.org. My purpose, when I approached Alan for this series, was to draw attention to the ways that dynamic displays can be incorporated into
When Booz Allen Hamilton asked marketers which organizations would become more important to them by 2010, media companies, media planners and communications planners topped the list, with 52% believing they would be more integral. Ad agencies of record? Only 27% thought they would be more integral. At the same time, 53% of media sellers say