Tag Archives: impulse purchase
Store Visual Planning, Part 4
404This is the 4th in a series of posts to provide tips and knowledge to make you a better merchandiser. You will want to start with the first posts if you have not already been following this topic. Click the links here for Part 1, Part 2 and Part 3. Now you are ready for
Store Visual Planning, Part 2
478And now we move past the Entrance, or “decompression zone” to the next, and very critical space in your retail environment: The “Strike Zone.” What is this Strike Zone? Once your customer passes through the “decompression zone” they look at the price of the first item, generally to their right, that is easily accessible. This initial
