Tag Archives: marketing
All In One, vs. Delivery Systems – Where They Fit
433We classify digital content delivery systems into four types: All In One Systems: a media player is connected to a screen, and content is updated via USB or flash drive or other method. The software is local, in other words, not web-based, and the playlist formatting and management software is loaded onto the media player.
The Fourth Screen
407The number of public displays is forecast to grow by 44% in 2009 reports Chris Connery,Vice President of PC and Large Format Commercial Displays at DisplaySearch. But this increase to the 900,000 displays of 27” and larger already installed is the tip of the iceberg, since smaller displays are typically used for elevators, shelves, service
$13 Billion by 2010
406In today’s world of digital marketing techniques, there has been a marked increase in creative advertising to communicate core messages across a broad audience. From conference rooms to retail, digital advertising is a way of educating and engaging consumers through unique content applications on a variety of products, services and messages.Over the next three years
Waiting Room Opportunities
386We estimate that 8,000,000 businesses are prime candidates today for lobby signage. The application of dynamic sign technology will improve customer satisfaction, lift sales, and build credibility. Here is a partial list of markets that can be well-served with signs of this type: Dental Office Local hospitals Health Spas Pediatricians CPA/Financial Planners Lube & Tire
Tell Your Story – Part 5
386This is a series all about marketing through good digital signage design. The first in this series related the importance of “story” or narrative. The second offered a perfect advertising message that wins sales. The third post covered the “song and dance” To Do list for your content. And the last two posts cover what
Tell Your Story – Part 4
378Be sure to read Part 1, Part 2, and Part 3 for the rest of this series on best marketing tips for digital signage content. Here in Part 4, we present the second to last post on this subject, with “Things to Avoid” when crafting your digital signage content. This list reflects the extracted result of
Tell Your Story – Part 3
333A Little Song and Dance… If you have not been reading the recent posts, this three-part series provide inspiration wrapped around proven marketing concepts. Part 1 featured the importance of your own “story.” Part 2 gave the most successful ad campaign of all time built around “story. The “story” is the heart of content that
Tell Your Story – Part 2
371Advertising Age magazine states that the single most effective marketing campaign ever created, in terms of selling the most goods and services, first appeared in 1948. It still runs periodically today. It’s been copied and “knocked off” by countless marketers over the decades and been used to sell hard goods as well as intangibles, high-ticket
Tell Your Story – Part 1
338People like stories. They like to read stories and they like to hear stories. Stories enable us to visualize things that are incredibly difficult to grasp otherwise. Good marketing stories paint a picture. They make us want to learn more. Thus, if we want to get people intrigued about our services, if we want them
