Tag Archives: sales
The Fourth Screen
407The number of public displays is forecast to grow by 44% in 2009 reports Chris Connery,Vice President of PC and Large Format Commercial Displays at DisplaySearch. But this increase to the 900,000 displays of 27” and larger already installed is the tip of the iceberg, since smaller displays are typically used for elevators, shelves, service
Waiting Room Opportunities
386We estimate that 8,000,000 businesses are prime candidates today for lobby signage. The application of dynamic sign technology will improve customer satisfaction, lift sales, and build credibility. Here is a partial list of markets that can be well-served with signs of this type: Dental Office Local hospitals Health Spas Pediatricians CPA/Financial Planners Lube & Tire
Tell Your Story – Part 5
386This is a series all about marketing through good digital signage design. The first in this series related the importance of “story” or narrative. The second offered a perfect advertising message that wins sales. The third post covered the “song and dance” To Do list for your content. And the last two posts cover what
Tell Your Story – Part 4
378Be sure to read Part 1, Part 2, and Part 3 for the rest of this series on best marketing tips for digital signage content. Here in Part 4, we present the second to last post on this subject, with “Things to Avoid” when crafting your digital signage content. This list reflects the extracted result of
Tell Your Story – Part 3
333A Little Song and Dance… If you have not been reading the recent posts, this three-part series provide inspiration wrapped around proven marketing concepts. Part 1 featured the importance of your own “story.” Part 2 gave the most successful ad campaign of all time built around “story. The “story” is the heart of content that
Tell Your Story – Part 1
338People like stories. They like to read stories and they like to hear stories. Stories enable us to visualize things that are incredibly difficult to grasp otherwise. Good marketing stories paint a picture. They make us want to learn more. Thus, if we want to get people intrigued about our services, if we want them
What is Retail Marketing? Part 1
379Annoyingly, ad agency account reps and brand marketers are trying to explain environmental communications to their clients – something that sign professionals, frankly, do so much better. When it comes to the three pillars of visual communications – Legibility, Conspicuity, and Readability – sign design professionals have this down to a, well, science. Retail Marketing
