This is the 4th in a series of posts to provide tips and knowledge to make you a better merchandiser. You will want to start with the first posts if you have not already been following this topic. Click the links here for Part 1, Part 2 and Part 3. Now you are ready for
Welcome to the blog site for LobbyPOP.com. Today we will introduce the basics, starting at the front door, so to speak: Entrance Zones – what are they? You first need to understand the current traffic flow of your store and develop a plan that will encourage customers to shop your entire store with their attention