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Tag Archives: technology

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You Ought to Be In Pictures! The Process of Making a Company Video – Part 1

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Why Make A Company Video? With social media becoming more and more important for small businesses, company videos streaming from the web are often a very effective way to communicate with your existing and/or potential clients.  The quality of online streaming video today can be absolutely stunning, light years beyond the low-resolution grainy short clips

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Those Special Codec Moments…

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The following is not gibberish: A portmanteau is a blend of two or more morphemes. The word codec is a portmanteau of “compressor- decompressor” or, more commonly, “coder-decoder”.   Wikipedia explains: A codec encodes a data stream or signal for transmission, storage or encryption, or decodes it for playback or editing. If you have been involved in dynamic sign content, you know

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We’ve Come a Long Way, Baby, From Sneaker Net!

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It seems like just yesterday we were discovering the world of dynamic signage, and loading up our content by manual transmission, ie, flash drives and DVDs, aka, using the “sneakernet.” With a DVD or VHS network you have what is called a “SneakerNet” – can be prone to human errors. Just look back to 2009,

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The Display Wars are Over… Sort Of

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Remember back in early 2010 when we compared Plasma screens and LCD display technology? Well, that post covered a lot of ground, and the decision-tree is still a valid and great tool. But now we have a third horse in the race, and it looks like a triple-crown winner… if price is no object. LED-lit

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Part 2: May Your Resolution Be Right

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More fun with technology! If you are up to date, you have followed these posts for a while. Our Part 1 of this two-part series on resolution is very important if you plan to use the information provided here, so give it a good read. Okay, ready? HD Resolution (or Frame Size): There are 2

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Part 1: May Your Resolution Be Right

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Here’s Part One of Two about the technology that transforms a blank flat panel screen into a communications dynamo! Just what you’ve been waiting for! (Hmmm?). It’s time for a wee bit of technical jargon, and it’s not going to hurt a bit. When it comes to digital signage (the moving kind), the one most confusing

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Media Creatives

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By now you must be rolling your eyes as much as we do, whenever you hear things like “digital delivery ecosystem” “multi-screen, multi-zone” “no technical know-how required” “digital signage platform” “up-rez” “integrated hardware and software” “IP-based remote updates” and “place based media buys.” Spend as much time deeply immersed in the electronic signage arena as we have,