Tag Archives: visual merchandizing
What is Retail Marketing? Part 2
386Retail Marketing is, at its most fundamental, the push of sensory stimuli in the retail environment to engage a decision to buy. The sensory stimuli are events that reach through noise and clutter to engage the consumer. Knowing this, is it any surprise that sign design professionals have become far more expert in this craft than even
Store Visual Planning, Part 3
416You are reading Part 3 of the Store Visual Planning series, designed to make you more expert in retailing. We believe everyone should have the knowledge to be their own consultant. If time or other limitation keeps you from this critical task of merchandising and branding, call a LobbyPOP Pro. In the meantime, click the
Introducing Store Visual Planning, Part 1
433Welcome to the blog site for LobbyPOP.com. Today we will introduce the basics, starting at the front door, so to speak: Entrance Zones – what are they? You first need to understand the current traffic flow of your store and develop a plan that will encourage customers to shop your entire store with their attention
