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Rules of Engagement
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Rules of Engagement

The 3x5 RuleWhen it comes to best practices for digital signage, less is more. It is important to not overwhelm the audience by providing too much information. This media is…

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Imagery is Worth a Thousand Milliseconds

From Wikipedia: A millisecond (from Dan Pink, NY Times, April 6, 2008, “Let Computers Compute. It’s the Age of the Right Brain” You might say that we have entered the…

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Tell Your Story – Part 4

Be sure to read Part 2, and www.plattretailinstitute.org) and their partners in creating impact effectiveness reports are particularly to be applauded. First, content basics - What to Avoid: Telling people…

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150 150 LobbyPOP Digital Sign Systems